When you submit the VIP registration form, this site collects first name, last name, email address, telephone number, optional home-type interest, optional budget range, optional buyer type, optional timeline, whether you are a licensed real estate agent, and a record of CASL consent. Those fields are used to notify registrants of floor plans, pricing, deposit terms and launch details when they are released, and to understand which campaigns led to a registration.
The site may also store first-touch marketing parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), the page path on which consent was given, and a timestamp of consent. Consent, timestamp and page path together are the proof-of-consent record under Canada's Anti-Spam Legislation.